The National Association for Stock Car Auto Racing (NASCAR) is a business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947-48. NASCAR's headquarters are located in Daytona Beach, Florida.

NASCAR sanctions more than 1,200 races at 100 tracks across more than 30 U.S. states, Canada, and Mexico. Has 3 national racing series, 4 regional racing series, 1 local racing series, and 2 international racing series.

A NASCAR race is a sensory experience in person and on TV - it exudes raw power, as 43 racecars with more than 800HP reach speeds of nearly 200MPH for up to 600 miles on highly banked tracks.

NASCAR is an environment of accessibility. Fans are able to meet drivers, explore pit road, visit team race shops, and listen to driver/team communications.

TV Viewership Results

• NASCAR is the #2 most viewed professional sports in terms of television ratings in the United States
• NASCAR races are broadcast in over 150 countries in 20 languages
• #2 regular‐season sport on U.S. television. World class TV partners: FOX, TNT, ABC, ESPN, ESPN2, SPEED, and DIRECTV
• NASCAR holds 17 of the top 20 attended single-day sporting events in the world, and claims 75 million fans who purchase over $3 billion in annual licensed product sales

Facts

• #1 sport in fan brand loyalty to sponsors among major U.S. sports
• 10‐month racing season is one of the longest of all major sports
• More Fortune 500 companies rely on NASCAR to build their brands
• 2011 was the most competitive season in NASCAR history

NASCAR - www.nascar.com 

Sources

• The Nielsen Company
• NASCAR Official Race Reports/USA Today
• NASCAR Sports Services
• Ipsos, NASCAR Brand Tracker
• Experian Consumer Research
• FOX Sports, SPEED TV